My friend Max and I started a podcast a few months ago, and it took us a while to really find our voice.
There are approximately eighty million podcasts online right now, so trying to make ours stand out was a lot more difficult than I expected.
If you work hard to produce a show, you just assume people will check it out – but this is not the case! It took us a long while to start building any sort of regular listenership.,and we still have a long way to go. Glenview is really close to Chicago, and we thought that would give us a geographical boost, but if anything it’s a hindrance. Due to the close proximity to Chicago, Glenview is lumped in with that city, and do you have any idea how many podcasts originate from the Second City? Thousands! Only a handful of podcasts actually come from Glenview, and none of them are about HVAC systems except for ours, but it doesn’t matter – we get lumped in with Chicago podcasts. The main purpose for us to have a podcast anyway is to provide our Glenview HVAC company, but that hasn’t been as effective as we wanted it to be. Max wants to stop doing the HVAC podcast altogether, and try more traditional ways of advertising here in Glenview. I am adamantly against that, no one reads newspapers anymore, not even in Glenview, so I want to keep doing what we have been doing. If I’m being honest, I just like making a podcast every week, it’s fun for me, and I don’t want to stop.